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Are we the future of retail?

So my husband is a business consultant and he’s always reading “businessy” newspapers and magazines. Every time he reads about retail, he tells me that businesses like mine - small online retailers – are part of the new future of retail and I kept blowing him off...chalking it to "he is just being supportive". Then I started looking into it: Did you know online/e-commerce retailing is growing 8x faster (16%) than in-store retailing (2%)? This widening gap is increasing at a rapid pace.   Did you know there have been a record number of store closings in 2017 so far (and we are not yet through the first half of the year)? Some of the unusual suspects include: rue21, Michael...

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2017 Your best dressed year

Hello ICONS, If you are like me, you are currently wearing something dark and very warm and not giving a hoot about being the best dressed... The last thing you want to think about is fashion... Comfort comes first!!! And I don't blame you.. However in the next couple of weeks, when the snow starts melting and the sun seems to be doing its job again, you will start thinking about what fabulous outfits will be perfect for this spring.. After a lot of research at ICONS Closet HQ, I have put together my top 5 favourite fashion trend for Spring 2017... We are definitely inspired and looking forward to how we can incorporate these trends into our closet and...

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What I have learnt in the past 1 year of running a business

So…I have had the amazing opportunity to be doing what I love for exactly 1 year now. 12 months later, I am still standing (YAY!!). Statistics show most businesses fail in the 1st year so the fact I am writing this only gives my hope the future is bright. Over the last couple of days, I have reflected on the last twelve months of ICONs Closet and all that has occurred during that time. Below are 12 nuggets of truth I learned over the last 12 months: I can’t build a business heavily reliant on friends and family primary customers: When I set up my business, my primary target market was going to be my friends, family and personal network....

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What Women want! A gentleman's guide to shopping for his Mrs

Hello ICONS, it's been a while since I last wrote, I promise to be better moving forward. So we have been up and running for nearly 6 months now and it suddenly hit me, I have only had 1 brave male customer shopping for his very lucky MRS. It got me thinking, why do men hate shopping so much? (don't answer that) Just learn how to make it as pain free as possible.  When was the last time you selected an outfit as a gift for your girlfriend that made her scream her lungs out? I mean in excitement of course! If in your case the screaming wasn't on the happy spectrum then I have some winning tips and tricks...

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When Jadore Met Jadore

Hello ICON's, I hope you are all well and having a good week so far. i had an awesome day today my awesome friends from church took me out to dinner to celebrate my 30th birthday. Alsothe first collaboration with one of my favourite style ICON was published.  Guess what? there is a second one... YAAAAYYY!!! This time Jadore met Jadore and boy did they hit it off. So part of the fun part of having a fashion website is that you get to name the outfits, and as soon as i say this beauty, it was a no brainer for me. If you are familiar with Jadore Fashion posts, she gives a new meaning to Peplum...   I have attached...

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